Similar to 2020, 2025 has presented new opportunities for businesses, both small and large to pivot their strategies. Navigating business continuity can be difficult. And with markets constantly changing, it can provide additional stress and challenge in an already challenging situation.
If you are leading a small business or nonprofit, you are constantly under the pressure of knowing where and how to pivot, so this article aims to share a bit of insight on how to do just that in 2025.
Here are 3 ways to pivot your small business or nonprofit this year:
Follow the funding: Have you ever heard the saying, it takes money to make money? Well, that’s very true. If your industry is pivoting and your product, service, or approach is no longer lucrative, take a moment to identify the adjacent markets that funding is being poured into. Ideally, you want to anticipate these changes as soon as possible to prepare to apply sooner rather than later.
Take Inventory: You need to know how much effort, time, and capital (human and financial) it will take to pivot to an adjacent market, so assessing those factors is key. It's also important to understand the ROI and how long it may take to see those results.
Follow the growth: Social impact investing is growing, and it provides businesses and nonprofits that value development with the ability to fill a gap. This form of investing presents a unique opportunity for businesses and nonprofits. Organizations that seek to become or further their solutionist efforts, especially in areas such as ESG, agriculture, and workforce development, can be positioned to have a greater impact.
Where problems are abundant, there is also an abundance of opportunity to solve those problems. You may not need to give up on your entity, but you may need to give up on the strategy you're using so that you can adopt fresh and innovative ways to help you survive the pivot.
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